Entries by Elanor

What and What Not to Include in Your LinkedIn Profile

Ever hear the phrase, “TMI”? – Too Much Information. Every now and then I’ll read someone’s profile where I feel like they’ve included too much. Now, frankly, it’s usually the reverse. Normally if there’s a content problem with a profile, it’s that the user hasn’t included enough information. Their profile summary isn’t long or complete enough. […]

Is LinkedIn Facing Competition from Facebook?

On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn like you do on Facebook, and you don’t generally post information about job openings or even information about […]

Four Ways to Make Your LinkedIn Profile Excellent!

Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your 5-minute elevator speech and your business card all rolled into one. Get your profile right, […]

Why Endorsements, Skills, and Recommendations Matter on LinkedIn

Many LinkedIn users that I’ve seen have great profiles. The exceptions? Profiles that are weak in endorsements, recommendations, or skills. Often all three. It’s like these three are the stepchildren of the various fields that make up a complete LinkedIn profile. Here’s why you don’t want to ignore these all-important parts of your LinkedIn profile. […]

We have launched our new website!

It’s been a while in the making, but we’re so excited to be launching our new website! New look, new blog, more services… 2018 is going to be a great year! And speaking of the new blog, this year we’re going to be putting an especially big focus on a networking platform that is often […]