Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself or use it to find the right job. There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check those out!
Tip #1: Understand Your Audience
Advertisers, copywriters, and salespeople of all types understand the necessity of really understanding who their target audience is. You need to too! You must understand what your target audience wants, why they’re there reading your profile, and what their hot buttons are. Just like a professional sales letter writer, you need to get inside their proverbial heads and talk to them the way they’re already thinking. If you can do this, you’ll automatically mesh with your audience. They’ll not only like you, they’ll believe in you and frankly, buy from you. If you alienate your audience, however, you might as well quit. This is that important!
(For tips on getting inside your prospect’s head, here’s an excerpt from the report I wrote: “5 Tips For More Effective Online Advertising That Gets You Re$Ults”:
“…if you haven’t ever sat down and put together a persona for your perfect customer(s) doing this will really help with your demographics choices. This could be a whole article by itself, but a couple quick links to get you started: I would recommend watching a few YouTube videos on the persona making process, and then you can either Google “customer persona worksheet” or “template” or use something like Digital Marketer’s avatar creation process (you’ll find a PDF download of the template at the end of their article) that will walk you through filling in each section of the PDF. Having that persona in mind every time you create an ad, write a blog article or make a social media post will be invaluable.”
Tip #2: Get Your Keywords Right
Keywords are the phrases that someone types into a search window in order to find web pages that match what they’re looking for. So, if you type in “restaurant Boise”, you should get a list of restaurants in Boise. Works the same way on LinkedIn. Someone might type in “accountant Dallas” in order to find accountants in Dallas, TX. I’m sure you can see how important having the right keywords in your profile are for people who want to do business on LinkedIn. So, a couple of things. First off, you need to find what keywords people are using (or might use) to search for you on LinkedIn. You can ball park this by doing some searching yourself and keeping track of what results you find. Second, you’ll need to use these keywords both in your headline and in your profile summary.
Tip #3: Make Use of LinkedIn’s Own Analytics
Although the amount of information you can get from LinkedIn varies according to whether you have a free or paid account, on both types of accounts you can glean a lot of useful information from your LinkedIn analytics page. You can see who’s searched for you and you can also get an (albeit small) list of keywords used. This isn’t a lot of information to go on, but it does help!
Once you’ve made these couple tweaks, you’ll be better ready to be found by the right types of business people and make those valuable connections on LinkedIn. Stay tuned for more on LinkedIn marketing next week! Spoiler: it’s gonna be on LinkedIn’s possible new competition from Facebook.
Have a great week!