Ever hear the phrase, “TMI”? – Too Much Information. Every now and then I’ll read someone’s profile where I feel like they’ve included too much. Now, frankly, it’s usually the reverse. Normally if there’s a content problem with a profile, it’s that the user hasn’t included enough information. Their profile summary isn’t long or complete enough. […]
Building your brand is a big topic, so instead of trying to cover it all in one bite, today we’ll dive into the topic with 5 pillars of what’s called “Content Marketing.” Most companies today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through […]
On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn like you do on Facebook, and you don’t generally post information about job openings or even information about […]
Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself or use it to find the right job. There are several ways to do this, three of which I’m doing to talk about here. I’ll cover other methods in my other articles. So, check […]
LinkedIn Groups used to be hot! Then they sort of fell by the wayside. I think what happened is that everyone discovered the power of groups and jumped on the group bandwagon. Virtually overnight, groups were hammered by people trying to hawk their wares in the group. People got tired of it, started leaving and, […]
Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your 5-minute elevator speech and your business card all rolled into one. Get your profile right, […]
Many LinkedIn users that I’ve seen have great profiles. The exceptions? Profiles that are weak in endorsements, recommendations, or skills. Often all three. It’s like these three are the stepchildren of the various fields that make up a complete LinkedIn profile. Here’s why you don’t want to ignore these all-important parts of your LinkedIn profile. […]
When it comes to marketing on LinkedIn, the #1 most important part of the process is getting your profile right. What I mean by that is: 1. You want your profile to be complete and 2. You especially want your profile to pre-sell you! I see a lot of people’s profiles on LinkedIn that fail […]
It’s been a while in the making, but we’re so excited to be launching our new website! New look, new blog, more services… 2018 is going to be a great year! And speaking of the new blog, this year we’re going to be putting an especially big focus on a networking platform that is often […]
