How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or […]
A “thought leader” is someone who’s positioned themselves as an expert in a given profession, interest, or business. Being a thought leader has tremendous advantages. You get more and better clients. You get hired to speak at events. Your business flourishes. If you’re wondering how you could become viewed as a thought leader by your […]
I’ve heard this question more than once, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have […]
Your LinkedIn profile. It’s your first impression. Those first moments someone spends on your page can be make-or-break for valuable business connections. We’ve covered the basic must-dos of your profile before, but it bears revisiting because the most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you […]
Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, so I thought I’d take a moment and help the rest of you guys out too with 3 quick tips! So, you want a new job, and […]
Today, we continue our dive into LinkedIn on the blog with the importance of social proof. Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are […]
So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over 40, mid-level execs, college educated—that sort of thing, right? And that if you sell products, run a business, or otherwise want to cater to a younger crowd, well, you probably should go to either Instagram or Twitter. […]
All right, I’m going to just start out with a pet peeve of mine so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying on LinkedIn. But to get the ball rolling in the right way, let me just unveil my #1 annoyance. […]
LinkedIn is the top business networking platform bar none. As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If […]
If you use LinkedIn actively, you need to be doing a few things monthly in order to maximize your benefits from the platform. These have to do with the maintenance of your contacts and your profile, as well as making sure your profile shows you in the best light. In this article, I want to […]
