I’ve spent a lot of time on LinkedIn, both helping others master the platform and building my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really just […]
LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for duplicates and bots, you can bet that virtually all of those half a […]
Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old, same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your […]
Someone once asked a business colleague of mine who’s been working on LinkedIn for a very long time if it was okay to update their profile. In their case, they were talking about their profile summary. My colleague thought it was an odd question to be asked. After all, wouldn’t you want to update your CV […]
Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. Here are 7 tips for simplifying, honing, and creating more effective social marketing. 1. Know your niche. The niche research you did […]
LinkedIn is about business, right? Right! Just about business, and quite frankly, no one wants to do business with people who are suspect, don’t believe in themselves, or to use a phrase common a few decades ago, throw off a negative vibe! Yet, I see so many profiles that do just this! They hurt your […]
LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid-only part. […]
If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a lifetime. Well, I should qualify that last statement. […]
Okay, you’ve opened an account, filled out your profile, included a great headshot, and written a winning profile summary – as well as completed everything required to reach “All-Star” status on LinkedIn. Now what? Now’s when the fun starts. In this article, I’m going to show you seven great things you need to be doing […]
Done right, you can get more business and leads out of LinkedIn than you can get to. You have to do some work, though. For instance, you need a complete profile along with a head shot that brands you as a professional, and you’ll need to spend consistent time beefing up your connections (things we’ve […]
