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How To Simplify Your Social Media Marketing Strategies

Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. Here are 7 tips for simplifying, honing, and creating more effective social marketing.

1. Know your niche.

The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on any and every social network if the ideal customer in your niche isn’t hanging out there.

By the way, I talk about creating customer personas and lots of other cool Marketing Tips in my free eReport. To get it, simply enter your info below and it’ll be headed your way!



2. Brainstorm hot content.

Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.

3. Leverage the content you create.

Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.

4. Create a publishing schedule.

Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.

Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.

If you are working alone, create your own calendar and follow it. The plugin “Editorial Calendar for WordPress” is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.

5. Use automated tools.

WordPress has a range of plugins that will create share buttons so people can just click to share on the social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.

Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.

6. Make an appointment with social for 1 hour each day.

Social media can devour your time if you’re not careful (ask me how I know), so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.

7. Outsource

Once you get things organized, outsource the work to a reliable virtual assistant. Idea: Draft in your teen or neighbor and free up your time to build your business in other ways.

Don’t have time to do your own marketing? Are you a service business that would rather focus on your business and your existing customers and have someone else handle bringing in new customers? Then we’d love to talk with you about partnering to reach your goals.

The Importance of LinkedIn Recommendations and How to Get More of Them

Today, we continue our dive into LinkedIn on the blog with the importance of social proof. Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! We’re in the same boat and social proof will be the next thing we focus on in building our LinkedIn presence. Let’s talk about getting more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests.

In general, you need to first give what you want to get. It’s likely that you’ve heard the saying: if you want friends, you have to first BE a friend! That’s great life advice, and it’s great advice on social media – especially on LinkedIn. But, what does this mean? Well, it means that if you want more recommendations, you have to start recommending people!

Here’s the deal, though. Although LinkedIn might change this, at the moment, you can only recommend people who are your first tier, or direct connections. To do this, just go to their profile page, and click the “More” button. You’ll see where to recommend them. So if you want more recommendations, you’re going to have to consistently start recommending other people.

I wouldn’t just recommend people you don’t know, though. Most of the people you’re connected with you probably don’t actually know that well so recommending someone out of the blue like that just isn’t, well, recommended! It looks fake, probably because it IS fake. This means that you’re going to need to either sort through your connections and find people you actually know and can actually recommend, or you’re going to have to go back to step one and get more connections. Either way, if you want more recommendations, you’re going to have to do this! That’s the bad news. The good news is this…it doesn’t take many outbound recommendations in order to receive one back. And, quite frankly, you don’t need a ton. Just a few good ones!

So today’s assignment: log into LinkedIn and find just 1 or 2 (more if you can, of course!) people you could sincerely recommend and do it.

If you know them very well, shoot them a note asking if they’d recommend you back. Or, you could just simply let them know you did and give them a compliment by telling them why. It won’t be too long before you get some back and with a few good recommendations on your profile, you’ll be on your way to building that powerful social proof.