When it comes to marketing on LinkedIn, the #1 most important part of the process is getting your profile right. What I mean by that is:
1. You want your profile to be complete and
2. You especially want your profile to pre-sell you!
I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. So, let’s see what we can do about the three most common problems I often see and make your profile stand out.
Problem #1: Poor Profile Photo
LinkedIn is a business site! Unless you run a beach-side concession renting out umbrellas and surfboards, you don’t want your LinkedIn profile picture to be from your last vacation.
You know the one I’m talking about, right? Yep. The one where you’re wearing your multi-colored swimsuit, and you’re carrying around that boogie board you love so much.
Would you dress like that for a job interview? I don’t think so. (or I certainly hope not!)
You don’t need to spring for a professional headshot. Go dress up as you would for that job interview and get your significant other to take a well-lighted picture with your phone. That should do the job!
Problem #2: No Summary or Poor Summary
I see this all the time. People with otherwise great looking profiles, but their summary is either not there or it’s only one sentence long. That summary space has a 2,000-character limit. Use it all, or as close as you can!
Problem #3: No Recommendations
This one’s a little more problematic than the first two because you actually have to get someone else to do the recommending. But, here’s the deal. People are actually scrolling down and looking for those recommendations! You don’t need many. Two or three will do nicely. So do this if you don’t already have some: Ethically get some of your closer business associates to fill out a LinkedIn recommendation for you. You can either write it for them and they can copy and paste, or they can do it all themselves!
The bottom line is this: to be a success on LinkedIn, you need a full and complete profile. LinkedIn even prompts you for this, so if you haven’t filled out everything, you should know better! Stop what you’re doing right now and get that LinkedIn profile in tip-top shape. You’ll be glad you did!