Tag Archive for: Small Business

Three Important Things Everyone Notices First On Your LinkedIn Profile

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Your LinkedIn profile. It’s your first impression. Those first moments someone spends on your page can be make-or-break for valuable business connections. We’ve covered the basic must-dos of your profile before, but it bears revisiting because the most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you.

If you screw up your profile, you’re dead in the water before you even have a chance to get going. So, with that in mind, let’s talk about what people are actually looking at when they land on your profile so you can make that look as positive as possible and maximize your results from LinkedIn.

Here are the big three that make or break your profile.

Number one is your picture. It’s trite, but a picture really is worth a thousand words. LinkedIn is a person-to-person networking platform, after all. So, it makes sense that people want to see what you look like, and rightly or wrongly, will judge you by your picture. Get a good picture, preferably one where you’re dressed like a business professional.

Number two is the headline just under the picture. We all want to pigeonhole people so we can understand them and figure out where they fit in our world. Your headline needs to succinctly say who you are and what you do. And, if you’re smart, it needs to say so in a language your target audience understands and is what they’re looking for. If you’re in IT, then having a technically oriented headline is fine, as long as you’re trying to communicate only with people who are capable of understanding the jargon.

Number three is your profile summary. Here are a couple of tips for that.

  • Use first-person tense. Third-person tense just sounds weird. It’s YOUR profile summary. You wrote it. Talking about yourself in the third person sounds like something weird you’d see in a science fiction or horror movie.
  • Next, don’t be cliche! Don’t use overworked phrases like “self-starter”. That’s been done so much that it just screams nothing at all! Just talk honestly about yourself. Pretend you’re explaining who you are and what you do to an intelligent and thoughtful person who’s not in your industry.
  • And lastly, like for your headline, don’t use a bunch of jargon. If your target audience regularly uses geek speak, then by all means, use it. But if you’re a tech and your target market is auto body shops, then talking about search engine algorithms is not going to speak to your audience.

So again, before you do any other type of optimization on your profile, make sure and get these three things right on your profile. You’ll be glad you did!

 

The Importance of LinkedIn Recommendations and How to Get More of Them

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Today, we continue our dive into LinkedIn on the blog with the importance of social proof. Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! We’re in the same boat and social proof will be the next thing we focus on in building our LinkedIn presence. Let’s talk about getting more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests.

In general, you need to first give what you want to get. It’s likely that you’ve heard the saying: if you want friends, you have to first BE a friend! That’s great life advice, and it’s great advice on social media – especially on LinkedIn. But, what does this mean? Well, it means that if you want more recommendations, you have to start recommending people!

Here’s the deal, though. Although LinkedIn might change this, at the moment, you can only recommend people who are your first tier, or direct connections. To do this, just go to their profile page, and click the “More” button. You’ll see where to recommend them. So if you want more recommendations, you’re going to have to consistently start recommending other people.

I wouldn’t just recommend people you don’t know, though. Most of the people you’re connected with you probably don’t actually know that well so recommending someone out of the blue like that just isn’t, well, recommended! It looks fake, probably because it IS fake. This means that you’re going to need to either sort through your connections and find people you actually know and can actually recommend, or you’re going to have to go back to step one and get more connections. Either way, if you want more recommendations, you’re going to have to do this! That’s the bad news. The good news is this…it doesn’t take many outbound recommendations in order to receive one back. And, quite frankly, you don’t need a ton. Just a few good ones!

So today’s assignment: log into LinkedIn and find just 1 or 2 (more if you can, of course!) people you could sincerely recommend and do it.

If you know them very well, shoot them a note asking if they’d recommend you back. Or, you could just simply let them know you did and give them a compliment by telling them why. It won’t be too long before you get some back and with a few good recommendations on your profile, you’ll be on your way to building that powerful social proof.