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Seven Pro LinkedIn Hacks You Might Not Have Thought Of

Okay, you’ve opened an account, filled out your profile, included a great headshot, and written a winning profile summary – as well as completed everything required to reach “All-Star” status on LinkedIn. Now what? Now’s when the fun starts. In this article, I’m going to show you seven great things you need to be doing consistently in order to reach the “Boss” level on LinkedIn.

Numero Uno: Check in every day! Sounds easy enough, doesn’t it? Yet, you’d be amazed at the number of people I reach out to on a daily basis who finally, sometimes after a few months, message me back saying that they just don’t check their account that often. Amazing! They obviously don’t know the power of using LinkedIn effectively.

Two: Publish an article on LinkedIn’s blogging feature, called Pulse. You don’t have to be Malcolm Gladwell. Just be you and write about what you know about. Write about what you think your target audience might find interesting. If you absolutely can’t write, hire someone to write it for you once a month. That actually won’t set you back too much and it will be well worth it!

Three: Add videos or other media to your profile. Link to examples of your work. Link to your website. Have an infographic created that shows people part of the process of what you do.

Four: Follow movers and shakers! They might not actually connect with you, but follow them anyway. Share their status updates with your audience!

Five: Connect with and send connect requests to these people and others who you think would be important to your network.

Six: You can do this one better if you have a paid subscription to LinkedIn, but given that you have that, you need to be researching who’s looked at your profile and connecting with them and messaging them. They’ve already shown that they’re interested. Follow up with them!

Seven: This one might not apply to everyone, and honestly it takes time and you might not want to do it, but in some industries, it’s going to be one of the most important things you do. Figure out who in your contacts are local to you and actually invite them out for coffee. Yep, it’s a little old school, but it works great! People do business with those who they like and trust. Taking a little time to build that rapport and a real, live, in-the-flesh connection can go along way.

Have any comments or feedback? Start the conversation and leave your comments below!

Three Steps to Landing a Great Job Using LinkedIn

Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, so I thought I’d take a moment and help the rest of you guys out too with 3 quick tips!

So, you want a new job, and hopefully you have an idea of what type of job it is that you want. Now’s the time to harness the world’s largest and most powerful virtual network to find that job! So, here’s what you need to do in a nutshell.

Step 1: Make sure your profile is “up to snuff”. Make sure it’s completely filled out. LinkedIn actually assigns you “All Star” level proficiency on your profile when you’ve completed the whole thing. While you’re doing this, make sure the positions, dates, etc. jive with what’s on your resume. And, especially make sure you have a great headshot. Look like the winner you are! Remember the old question…would you hire you?

Step 2: Identify the companies you want to work for, and see if you can find the hiring manager or at least the VP of whatever division you want to work in. Actually track down that person on LinkedIn and send them a connect request. Don’t use LinkedIn’s stock request, either. Make it a wee bit more personal, although don’t spam them with how great you are from the get go!

Step 3: Once you’re connected with them, message them and tell them briefly that you’re interested in working for their company. Don’t send them a long message! That’s the kiss of death! Just a few sentences are fine here. Ask if you can send over your CV or resume. Make double sure you get their permission before you forward that to them!

LinkedIn is an incredibly powerful network and can connect you with more people and businesses than you can get to in a lifetime of doing this. So just make sure you do this plan consistently and make sure you follow up! Do that and you’ll have that new job before you know it!