Okay, you’ve opened an account, filled out your profile, included a great headshot, and written a winning profile summary – as well as completed everything required to reach “All-Star” status on LinkedIn. Now what? Now’s when the fun starts. In this article, I’m going to show you seven great things you need to be doing consistently in order to reach the “Boss” level on LinkedIn.
Numero Uno: Check in every day! Sounds easy enough, doesn’t it? Yet, you’d be amazed at the number of people I reach out to on a daily basis who finally, sometimes after a few months, message me back saying that they just don’t check their account that often. Amazing! They obviously don’t know the power of using LinkedIn effectively.
Two: Publish an article on LinkedIn’s blogging feature, called Pulse. You don’t have to be Malcolm Gladwell. Just be you and write about what you know about. Write about what you think your target audience might find interesting. If you absolutely can’t write, hire someone to write it for you once a month. That actually won’t set you back too much and it will be well worth it!
Three: Add videos or other media to your profile. Link to examples of your work. Link to your website. Have an infographic created that shows people part of the process of what you do.
Four: Follow movers and shakers! They might not actually connect with you, but follow them anyway. Share their status updates with your audience!
Five: Connect with and send connect requests to these people and others who you think would be important to your network.
Six: You can do this one better if you have a paid subscription to LinkedIn, but given that you have that, you need to be researching who’s looked at your profile and connecting with them and messaging them. They’ve already shown that they’re interested. Follow up with them!
Seven: This one might not apply to everyone, and honestly it takes time and you might not want to do it, but in some industries, it’s going to be one of the most important things you do. Figure out who in your contacts are local to you and actually invite them out for coffee. Yep, it’s a little old school, but it works great! People do business with those who they like and trust. Taking a little time to build that rapport and a real, live, in-the-flesh connection can go along way.
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