If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a lifetime. Well, I should qualify that last statement. If you know how to use and build relationships on LinkedIn you can do this. If you don’t know how, then quite frankly, LinkedIn will remain a mystery to you and honestly, probably will be just a waste of time. So, with that all in mind, let me show you my 3-step hack that I use to find more business right on LinkedIn than I can deal with. Ready to get started?
LinkedIn is built on connections and relationships. The first thing you need to do is you need to connect with a lot of people. At first, don’t worry if they’re in your target market. Your first goal is to build up your connections to at least 1,000 or so. No, don’t connect to everyone all in one day. That will look (and just is) unnatural and, among other things, will put your account at risk. Try to connect to around 50 new people every day until you get your connections up to about 2,000, then your account will build on its own.
Next, you’ll want to start reaching out to these connections. A great way to do this is to message people when they accept your connection request. You’ll want to say something personal and welcoming. You do NOT want to spam people with a big long paragraph about how cool you are or how awesome your product is. Just reach out pleasantly! If someone ignores you, just keep trying every now and then to see if they’re ready to engage with you. Remember, not everyone checks their LinkedIn account daily. So if you’re being ignored, it’s more likely that the person just hasn’t seen your message yet.
Finally, after you’ve messaged with someone back and forth for a while, that’s when you can invite them to talk with you in more detail about your offering. This shouldn’t be a full-blown sales presentation, but more of a 15-minute get to know you session. Unlike many gurus will tell you, LinkedIn isn’t a get-rich-quick platform. It’s the online version of a B2B networking meeting. So network! Connect. Say hi. Talk. Get to know them. And if once you’ve done that they’re interested in how you can help them or their business, then open up that discussion.
These steps are intuitive, but I’m always surprised by how many business people are actually doing them. Do these three steps consistently, and you’ll soon have more business than you know what to do with!