Tag Archive for: Linkedin Marketing Mistakes

Here’s Some Novel Things to Do on LinkedIn to Really Stand Out

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I’ve spent a lot of time on LinkedIn, both helping others master the platform and building my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really just a matter of common sense, and a slight bit of old-fashioned sales skill. In this article I want to give you a few good ideas that will make your presence on LinkedIn shine!

Don’t Use the Generic Connect Request!

When you send someone a connect request on LinkedIn, you’re offered the opportunity to write your own message or use LinkedIn’s generic message. It’s so tempting to use the generic message because it’s so much faster! Don’t do that, because if you do, you’ll  1) look like everyone else, and quite frankly  2) look like you don’t care about the person you want to connect with. And, in point of fact, you don’t do you? Because if you did, you might want to go over to their profile, find some commonality, and mention that so that people know you care about them.

Don’t Use Messaging to Spam!

Well, actually, don’t spam at all! Get someone’s permission before you send them information about yourself, what you do, your business, what you sell, etc. If you don’t get people’s permission, you’re going to come off as a spammer of sorts. Remember the old Zig Ziglar mantra?

“People don’t care what you know until they know that you care.”

Well, you’re not going to be coming off as caring, are you?

Really Follow Up!

I can’t tell you the number of times someone has contacted me and I’ve messaged them back only to have the conversation drop at that point. It might take some work to keep up with all of this, but you want to follow up with your connections. I follow up with everyone a couple times a year. And, I definitely follow up with conversations that I’ve started.

LinkedIn is about personal connections and networking so take the time and make a personal connection to the human beings behind the profiles.

 

Big Mistakes Managers Are Making on LinkedIn

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LinkedIn connects virtually every serious business person on the planet. There are slightly over seven billion people on planet Earth right now. Over half a billion of them are on LinkedIn. Given the fact that LinkedIn rigorously polices their accounts looking for duplicates and bots, you can bet that virtually all of those half a billion people are real! Think about it. One out of fourteen people on this entire planet are on LinkedIn!

Not only does this give you an amazing reach as a job seeker, recruiter, freelancer, sales person, or corporate executive, but it also poses a little problem for you. If all your peers, colleagues, and competitors are on LinkedIn, then just BEING on LinkedIn isn’t going to make you stand out. No, you now have to do more than just have an account.

Here’s what a lot of business professionals do. Or rather, what they fail to do. They fail to create and maintain a vibrant LinkedIn presence. But, since everyone else is on the platform, it stands to reason that many of their peers and competitors are indeed creating a vibrant presence. So, look at it this way. Check out your own LinkedIn profile and then check out some of the profiles of your competitors, and what do you see? Unless you’ve spent some time updating your profile and posting content to it, you’re going to look like a, well for lack of a better word, slacker! Your peers have upped the bar, which means you have to up your game too!

So, how do you do this without killing yourself? LinkedIn isn’t your occupation. It’s just necessary to it.

One way is to use automation.

You can use Hootsuite, for instance, to auto-post status updates and articles you write to the platform.

Speaking of articles, another way is to post articles you’ve written on LinkedIn Pulse. This is LinkedIn’s blogging feature.

If you want to go a step further, uploading slides you use in presentations to SlideShare and sharing them on LinkedIn is a perfect way for you to look like a thought-leading pro.

There are other ways too, sure, but if you’re not currently using any automation, I don’t want to overwhelm you with options. Start with these three ideas to get you going in the right direction and then you can build from there.

 

A Few Ways To Really Alienate People on LinkedIn

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All right, I’m going to just start out with a pet peeve of mine so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying on LinkedIn. But to get the ball rolling in the right way, let me just unveil my #1 annoyance.

Getting spammed with a 5-paragraph message about something I don’t really care about!

There, I said it! And, if you’ve spent any time whatsoever on LinkedIn, I’m sure you know what I mean.

Some days I log into LinkedIn, click on my messages and right there front and center is a huge, multi-paragraph thingy, usually about a biz op and full of meaningless hype. And to boot, it’s from someone who’s connected with me but someone I don’t really know very well. I can just picture them sitting at their desk copying and pasting the same inane message over and over again to their entire network. Nothing screams Annoying Spammer quite like this practice!

Quit it!

Here’s another one, which is basically the same but done through email.

It’s getting an email from that same someone that I don’t even recognize saying that we’re connected on LinkedIn and that here’s the world’s most important, best offer for this and such, and that I can get in on the ground floor only if I act now, etc. Seriously, I get this stuff all the time. Well, not ALL the time, but enough to where it makes me cringe every time I see something like this come in.

My other pet peeve is the polar opposite of this. This next one happens less frequently, but it’s still hyper-annoying! It’s getting a message with the single word “Hi!” or perhaps something like “Hi, how are you?”  The problem with this is that I have to try to figure out who the person is and why they’re saying hello to me. I know what they’re doing. They think they’re getting my permission to message me and I appreciate that, but wow, just give me a short clue as to what this is all about.

So bottom-line here: If you’ve been guilty of any of the above, today is the day to quit! You’re alienating and really annoying one of your greatest assets. Your network!

No more multi-paragraph, automated or copy-pasted promos all about you. Get in there and start forming real relationships. Send messages that are personal and relevant. It’ll give you better results and you’ll have connections that actually enjoy networking with you instead of dreading seeing your name in their inbox.

Here’s to your LinkedIn success!