LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid-only part. That said, I like free, but I also understand business. So, I get it that I should be paying for these capabilities. There are, however, quite a few things you can now do with LinkedIn that I completely adore. Let’s go over a few of what those are today. Hopefully, you’ll get as excited as I am and start utilizing more of LinkedIn’s cool features!
One of my favorite “hacks” for marketing on LinkedIn involves SlideShare. In case you don’t know, SlideShare is a platform where you can post your PowerPoint, Keynote and other slide presentations. It was bought by LinkedIn a while back, so it makes sense that the two easily complement each other! Many businesses make a lot of slide presentations for things like webinars or speaking engagements. And now they can get a lot more mileage out of those slides by making them available on SlideShare. Also, when you post a new slide presentation on SlideShare you can always share it on LinkedIn. Something I’ve done for clients and the results are amazing! A lot more views and a lot more interaction. Talk about branding, right?
My other favorite “hack” involves YouTube. This goes hand-in-hand with the PowerPoints you create. PowerPoints are many times created for making into videos. This gives you a lot more content to spread around. (#ContentRepurposing)
One great place to share your videos is on YouTube. You can then share the video straight to your LinkedIn feed, or you can post it to select groups that you belong to. This is a powerful way to get the right eyeballs on you and your profile!
Have another hack for re-purposing content or for getting a positive response from your LinkedIn audience through one of LinkedIn’s features? I’d love to hear what you’re doing! Just leave me a comment below. 🙂