Tag Archive for: Linkedin Marketing Hacks

More Cool LinkedIn Hacks You Must Be Doing!

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LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid-only part. That said, I like free, but I also understand business. So, I get it that I should be paying for these capabilities. There are, however, quite a few things you can now do with LinkedIn that I completely adore. Let’s go over a few of what those are today. Hopefully, you’ll get as excited as I am and start utilizing more of LinkedIn’s cool features!

One of my favorite “hacks” for marketing on LinkedIn involves SlideShare. In case you don’t know, SlideShare is a platform where you can post your PowerPoint, Keynote and other slide presentations. It was bought by LinkedIn a while back, so it makes sense that the two easily complement each other! Many businesses make a lot of slide presentations for things like webinars or speaking engagements. And now they can get a lot more mileage out of those slides by making them available on SlideShare. Also, when you post a new slide presentation on SlideShare you can always share it on LinkedIn. Something I’ve done for clients and the results are amazing! A lot more views and a lot more interaction. Talk about branding, right?

My other favorite “hack” involves YouTube. This goes hand-in-hand with the PowerPoints you create. PowerPoints are many times created for making into videos. This gives you a lot more content to spread around. (#ContentRepurposing)

One great place to share your videos is on YouTube. You can then share the video straight to your LinkedIn feed, or you can post it to select groups that you belong to. This is a powerful way to get the right eyeballs on you and your profile!

Have another hack for re-purposing content or for getting a positive response from your LinkedIn audience through one of LinkedIn’s features? I’d love to hear what you’re doing! Just leave me a comment below.  🙂

 

Your Three-Step LinkedIn Hack

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If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a lifetime. Well, I should qualify that last statement. If you know how to use and build relationships on LinkedIn you can do this. If you don’t know how, then quite frankly, LinkedIn will remain a mystery to you and honestly, probably will be just a waste of time. So, with that all in mind, let me show you my 3-step hack that I use to find more business right on LinkedIn than I can deal with. Ready to get started?

 

LinkedIn is built on connections and relationships. The first thing you need to do is you need to connect with a lot of people. At first, don’t worry if they’re in your target market. Your first goal is to build up your connections to at least 1,000 or so. No, don’t connect to everyone all in one day. That will look (and just is) unnatural and, among other things, will put your account at risk. Try to connect to around 50 new people every day until you get your connections up to about 2,000, then your account will build on its own.

 

Next, you’ll want to start reaching out to these connections. A great way to do this is to message people when they accept your connection request. You’ll want to say something personal and welcoming. You do NOT want to spam people with a big long paragraph about how cool you are or how awesome your product is. Just reach out pleasantly! If someone ignores you, just keep trying every now and then to see if they’re ready to engage with you. Remember, not everyone checks their LinkedIn account daily. So if you’re being ignored, it’s more likely that the person just hasn’t seen your message yet.

 

Finally, after you’ve messaged with someone back and forth for a while, that’s when you can invite them to talk with you in more detail about your offering. This shouldn’t be a full-blown sales presentation, but more of a 15-minute get to know you session. Unlike many gurus will tell you, LinkedIn isn’t a get-rich-quick platform. It’s the online version of a B2B networking meeting. So network! Connect. Say hi. Talk. Get to know them. And if once you’ve done that they’re interested in how you can help them or their business, then open up that discussion.

 

These steps are intuitive, but I’m always surprised by how many business people are actually doing them. Do these three steps consistently, and you’ll soon have more business than you know what to do with!