Three Steps to Landing a Great Job Using LinkedIn

Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, so I thought I’d take a moment and help the rest of you guys out too with 3 quick tips!

So, you want a new job, and hopefully you have an idea of what type of job it is that you want. Now’s the time to harness the world’s largest and most powerful virtual network to find that job! So, here’s what you need to do in a nutshell.

Step 1: Make sure your profile is “up to snuff”. Make sure it’s completely filled out. LinkedIn actually assigns you “All Star” level proficiency on your profile when you’ve completed the whole thing. While you’re doing this, make sure the positions, dates, etc. jive with what’s on your resume. And, especially make sure you have a great headshot. Look like the winner you are! Remember the old question…would you hire you?

Step 2: Identify the companies you want to work for, and see if you can find the hiring manager or at least the VP of whatever division you want to work in. Actually track down that person on LinkedIn and send them a connect request. Don’t use LinkedIn’s stock request, either. Make it a wee bit more personal, although don’t spam them with how great you are from the get go!

Step 3: Once you’re connected with them, message them and tell them briefly that you’re interested in working for their company. Don’t send them a long message! That’s the kiss of death! Just a few sentences are fine here. Ask if you can send over your CV or resume. Make double sure you get their permission before you forward that to them!

LinkedIn is an incredibly powerful network and can connect you with more people and businesses than you can get to in a lifetime of doing this. So just make sure you do this plan consistently and make sure you follow up! Do that and you’ll have that new job before you know it!

 

The Importance of LinkedIn Recommendations and How to Get More of Them

Today, we continue our dive into LinkedIn on the blog with the importance of social proof. Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! We’re in the same boat and social proof will be the next thing we focus on in building our LinkedIn presence. Let’s talk about getting more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests.

In general, you need to first give what you want to get. It’s likely that you’ve heard the saying: if you want friends, you have to first BE a friend! That’s great life advice, and it’s great advice on social media – especially on LinkedIn. But, what does this mean? Well, it means that if you want more recommendations, you have to start recommending people!

Here’s the deal, though. Although LinkedIn might change this, at the moment, you can only recommend people who are your first tier, or direct connections. To do this, just go to their profile page, and click the “More” button. You’ll see where to recommend them. So if you want more recommendations, you’re going to have to consistently start recommending other people.

I wouldn’t just recommend people you don’t know, though. Most of the people you’re connected with you probably don’t actually know that well so recommending someone out of the blue like that just isn’t, well, recommended! It looks fake, probably because it IS fake. This means that you’re going to need to either sort through your connections and find people you actually know and can actually recommend, or you’re going to have to go back to step one and get more connections. Either way, if you want more recommendations, you’re going to have to do this! That’s the bad news. The good news is this…it doesn’t take many outbound recommendations in order to receive one back. And, quite frankly, you don’t need a ton. Just a few good ones!

So today’s assignment: log into LinkedIn and find just 1 or 2 (more if you can, of course!) people you could sincerely recommend and do it.

If you know them very well, shoot them a note asking if they’d recommend you back. Or, you could just simply let them know you did and give them a compliment by telling them why. It won’t be too long before you get some back and with a few good recommendations on your profile, you’ll be on your way to building that powerful social proof.

 

How to Market to Millennials on LinkedIn

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over 40, mid-level execs, college educated—that sort of thing, right? And that if you sell products, run a business, or otherwise want to cater to a younger crowd, well, you probably should go to either Instagram or Twitter. If you were to think such a thing… well, you’d be kinda right and kinda wrong.

Okay, you’re mainly right. But probably not in the percentages you think. Here’s a startling fact put out by Hootsuite. One-quarter of LinkedIn users are ages 18 to 29. Under thirty! One quarter. One in four users are essentially millennials! Who knew, right?

Let’s say that you do run that company (or at least work for it) that caters to a younger crowd. One quarter of the half a billion users on LinkedIn are, as far as age is concerned, right in your target market. And being that they’re on LinkedIn, they’re relatively easy to find, connect with, and message. One-quarter of 500 million (half a billion) is 125 million. That’s a lot of people under the ages of 30. Not only is that a lot of people, but if they’re on LinkedIn, they probably either have jobs or are at least looking for them. They’re serious about their careers. They might be exactly who you’re looking for. The only question now is: how do you market to them on LinkedIn?

Well, to figure this out, let’s take a look at platforms that specifically cater to this group. How about Instagram? According to SmartInsights, about 60% of Instagram users are under thirty. So, how are businesses marketing on Instagram? It’s more than just showing pictures. Here are a 3 ideas that I see on Instagram that could easily translate to LinkedIn.

 

Idea #1: Make your LinkedIn marketing more “fun”

Idea #2: Break the rules — at least the ones that won’t get you put in LinkedIn “jail”

Idea #3: Cross-promote to other platforms like YouTube and Instagram, drawing visitors back to LinkedIn

 

Take each of these ideas and roll it around. Choose one that you can implement fairly quickly and start creating around that idea. Get your team (or your millennial kids) involved and have a brainstorming session about what you could create for your market.

LinkedIn is a goldmine of millennial. Don’t let it go unprospected!